Technology for Environmental Protection - Measuring. Controlling. Monitoring.
Matthias Steiner & AFRISO
Matthias Steiner & AFRISO

The ISH will be hosting the world’s biggest showcase for the combination of water and energy in Frankfurt/M. from March 12 to 16, 2013. Weightlifter and Olympic gold medallist Matthias Steiner will be holding an autograph session at the AFRISO stand B25 in hall 10.2 every day starting at 10:30. Venturesome visitors are also welcome to compete against him in a short, specialised contest to be held every afternoon from 1:00 on. Relax: This is not the Olympics or the World or European Cup. There are no 250 kg weights to lift - and yet it will be a challenge! Matthias Steiner, a qualified central heating system engineer and gas fitter/plumber, is familiar with handling tools and knows his materials inside out.

Matthias Steiner & AFRISO
Visitors who think that only new products await them at the AFRISO stand B25 in Hall 10.2 of the ISH are in for a pleasant surprise: Weightlifter and Olympic gold medallist Matthias Steiner will be giving all interested visitors a chance to compete against him in a specialised contest every afternoon from 1:00 on. Careful though: Matthias Steiner is a qualified central heating system engineer and gas fitter/plumber and knows his stuff!
Weightlifter and Olympic gold medallist Matthias Steiner and AFRISO have begun working together. Since the beginning of 2013, the former world-class weightlifter and Germany’s Athlete of the Year 2008 has been drumming up interest in AFRISO, a family business with a long tradition. The company was founded in 1869 and is now in its fourth generation. Right from the start it has played a decisive role in the heating market with its own ideas and products, especially in the area of safe fuel oil storage and flue gas analysis.

These products are popular and well-known among tradespeople for their high quality and reliability. Similarly, qualified central heating system builder and gas fitter/plumber Matthias Steiner was also familiar with the company’s products. This resulted in a friendly exchange between Mr Steiner and one of AFRISO’s managing directors last year, which led to the idea of working together more intensively starting in 2013. Matthias Steiner toured the plant in Güglingen in 2012 and formed his own opinions of the products. He was immediately impressed with the wide variety and the numerous options available to sustainably protect the environment and save energy now and in the future.

Although AFRISO worked with German actor and entertainer Joachim Fuchsberger 30 years ago, this is the first time in its 144-year history that it has started a large-scale campaign with a celebrity testimonial. The campaign revolves around the fact that strong men with strong characters also go very well with strong products and strong craftsmanship. The campaign is supported by a series of tailored marketing instruments in online and print media, as well as events, autograph sessions, contests, etc. Furthermore, advertising themes and a series of related advertising material featuring the amiable image of Matthias Steiner will support future trade fairs, exhibitions and events.